My name is Martina and I want to tell you about NATKINA. After all, it is not an ordinary jewellery brand. It is built on a story of the most powerful and unconditional love on the planet. The love of mother and daughter. And how important it is to dream and go to your goal, because the most important dreams are destined to come true. This is the story of NATKINA. 


As a child, I had no reason to doubt that heroes exist. I saw such a hero nearby — it was my mother, Natalia Netovkina. A single mother, with three daughters, who never gave up and fought every minute to ensure that my sisters and I were happy and had everything. Our family is from a small town in Ukraine. From a young age, I remember how my mother was tired, giving everything to her jewellery business, which she was so passionate about. She was alone, against the whole world. Her, three daughter and her mother, my grandmother Galya, who helped raise us and was our biggest support. The women in our family do not stop in front of difficulties. And mother did not give up for a minute. She created the first diamond jewelry house in Ukraine. Without much of a start-up capital, she definitely knew one thing — if you work hard, if you are honest and if you and believe in your success, everything will work out. And in just a few years, her chain of stores in Ukraine expanded to 79 stores nationwide. 

My mum also always help the poor, support church and charities. I saw how busy and tired she was, but she always came to support us in our school performances because they were important to her daughters. She would be late, because my mother is always late, but she would come!

Most of all in the world, mother wanted to make her children happy and independent. So that they can dream and know that they can aim high and achieve anything they want. And she did it.

My mother is still actively developing her business in Ukraine. Her jewelry house is named after my younger sister — Zarina. And Zarina actively takes part in the development of the business, supporting  it with her vision and her soul, as I did many years ago with NATKINA. Perhaps this is another secret, why the creations of our family are so unique? Indeed, in them lies the most powerful, comprehensive love in the world — the love of mothers and daughters.

By the time I was 13 years old, my mother sent me to study in a boarding school in Switzerland. This completely turned my life around, and I fell in love with this country with all my heart. While at university, I began to help my mother in her business. By that time, Natalia had created the NATKINA jewellery brand in Switzerland (NAT — Natalia, KINA — Netovkina) and opened the first two boutiques in her beloved Montreux. Mom trusted me with their management at the age of 19. These were my first steps in serious business. To say that I struggled is to say nothing. My mother was also worried about my failures and struggles, but she wanted me to grow strong and to believe in myself. So my hero watched from the side always, ready to help with advice and support. 

Upon graduation, I fully embarked on business management. Most of all, I wanted to give NATKINA a piece of my soul, my character. Therefore, I strove to create powerful jewellery that will give each girl confidence and a chance to shine. I focused on more affordable silver products with cubic zirconia of fantastic quality, because I wanted NATKINA to be available for every budget. In my jewellery I strive to strike a balance between luxury and affordability, but quality of the products was always in the first place for me.

Now we have 25 points sale points in different countries of the world. NATKINA takes part in Paris Fashion Week and many major jewellery exhibitions. At the same time, we strive to preserve the most valuable that we have — the soul of our business. We remain a small company with big ambitions, which achieves success thanks to the hard work and infinite love of each employee.

NATKINA lives with the purpose that my mother originally created for it and that I continue developing every day.

NATKINA jewellery reveals a new vision of jewellery. It is a way of communicating with the outside world, revealing your creativity and sense of freedom. When you radiate confidence, when you notice admiring glances around you, when you can grow and embody a new You every day — this is the feeling that NATKINA jewellery gives.

The NATKINA Process

Fair and Classic


Did you know: Many major luxury jewellery-makers markup their products to extreme margins, much higher than their actual cost?

NATKINA goes against the grain, and makes luxury accessible without passing the cost to the jeweller or the customer. You can be assured that your hand-crafted jewellery will be made with the same high-quality materials and luxury craftsmanship without making you pay for a name...

Our Materials

It is our honour to create fine jewellery, and it’s for that reason that we choose to only work with high-quality, enduring materials that can almost immediately turn into family heirlooms. From our selection of precious metals set with genuine precious stones, you can rest assured that NATKINA is jewellery for your everyday life, forever.


Precious Metals

18k gold
As far as fine-jewellery-making is concerned, solid gold is one of the most perfect precious metals to ever be used, as it does not oxidise, neither does it tarnish or react to water. The 18k alloy gives NATKINA pieces their beautiful, subtle hue. It also means that women with a highly active lifestyle will not have to fear that the jewellery will bend, or scratch or become a shadow of itself...

White Gold   Rose Gold   Red Gold   Yellow Gold   Pink Gold

Diamonds and Gemstones


The NATKINA woman is like a diamond. Diamonds are one of the hardest natural substance found on earth.


All of our gemstones are genuine mineral stones that are highly valued for their beauty, longevity, and rarity. We use an array of precious and semi-precious stones, from AAA Quality Rubies to Citrine. NATKINA’s gemstones range from Cabochone stones which are cut like smooth domes and set in pendants (and rings), to stones with facets that are either flat-faced or geometric.

Agate   Garnet   Alexandrite   Moonstone   Amethyst   Opal   Quartz   Aquamarine   Onyx   Topaz   Tourmaline   Carnelian   Chalcedony   Ruby   Sapphire   Chrysoprase   Citrine   Emerald   Spinel   Tsavorite   Turquoise   Rauchtopas   Prehnite   Hematite   Rubellite   Rock-crystal   Jadeite   Prasiolite   Carbuncle   Moldavite

NATKINA uses cultured or framed pearls from freshwater mussels and oysters that have been carefully primed for all our pieces.

We genuinely believe that luxury, especially luxury jewellery should be attainable, easygoing, and an ordinary part of every woman’s life. It’s a beautiful way of expressing yourself, that’s why our inspiration comes from real, smart, successful women. NATKINA utilizes age-old Swiss jewellery-making techniques that produce ethical and high-quality craftsmanship.

It is our mission to help women adopt everyday luxury.