Dear friends, my name is Martina and I want to tell you about NATKINA.
Natkina is not just a jewellery brand – it’s a story of love, strength, and perseverance. It all began with my mother, Natalia Netovkina, a single mother of three daughters, who built her life around resilience and ambition.
From a small town in Ukraine, she worked tirelessly to create something extraordinary – the first diamond jewellery house in the country. Without much capital but armed with determination and an unshakable belief in her dreams, she grew her business into a nationwide success, opening 79 stores across Ukraine. Her passion wasn’t just about jewellery but also about helping others. Whether it was supporting charities or being there for every school performance (even if she arrived a little late), she taught us the value of love, hard work, and faith in ourselves.
In 2011, my mother founded NATKINA, combining her name (NAT) and our family name (KINA). It started with two boutiques in Montreux, Switzerland – a place I grew to love when she sent me to school here at 13. Switzerland transformed my life and became my second home.
When I was just 19, still studying at EHL, I took over the reins of NATKINA. It was not easy. I struggled, stumbled, and learned. My mother stood by me, a quiet hero offering guidance when I needed it most. Upon graduating, I committed myself fully to the brand, infusing it with my own vision while preserving the soul my mother created.
Today, NATKINA is more than a brand. It’s a legacy of empowering women. By offering jewellery crafted with precision, blending the timeless elegance of Swiss craftsmanship with affordable luxury, we redefine what it means to shine. From high-quality silver pieces with radiant cubic zirconia to enduring designs, our jewellery is made to inspire confidence and celebrate individuality.
With 25 points of sale worldwide, participation in Paris Fashion Week, and a commitment to ethical craftsmanship, NATKINA continues to grow while staying true to its roots – a small company with big dreams and an even bigger heart.
Every piece we create carries the story of strength, resilience, and beauty – the same qualities that inspired NATKINA from the start.
With love,
Martina
