About Natkina
DEAR FRIENDS
My name is Martina and I want to tell you about NATKINA. After all, it is not an ordinary jewellery brand. It is built on a story of the most powerful and unconditional love on the planet. The love of mother and daughter. And how important it is to dream, because the biggest dreams are destined to come true.
This is the story of NATKINA.
As a child, I had no reason to doubt that heroes exist. I saw such a hero nearby — it was my mother, Natalia Netovkina. A single mother, with three daughters, who never gave up and fought every minute to ensure that my sisters and I had everything. Our family is from a small town in Ukraine. From a young age, I remember how much my mother worked to build her jewellery business, which she was so passionate about. She was alone, against the whole world. Her, daughters and mother, my grandmother Galya, who helped raise us and was our biggest support. The women in our family do not stop in front of difficulties. And my mother did not give up for a minute.
She created the first diamond jewellery house in Ukraine. Without much of a start-up capital, she definitely knew one thing — if you work hard, if you are honest and if you and believe in your success, everything will work out. And in just a few years, her chain of stores in Ukraine expanded to 79 stores nationwide.
My mum also always helped the poor, supported the church and charities. I saw how busy and tired she was, but she always came to support us in our school performances because they were important to her daughters. She would be late, because my mother is always late, but she would come!
Most of all, Natalia wanted to make her children independent and give them the best opportunities in life. That’s why, when her daughters turned 13, she sent them to boarding school in Switzerland.
Coming to Switzerland when I was 13 completely turned my life around, and I fell in love with this country with all my heart. While at university, I began to help my mother with her businesses.
She created NATKINA (NAT — Natalia, KINA — Netovkina) in 2011 and opened the first two boutiques in her beloved Montreux.
I took over the brand when I was only 19 years old and still studying at EHL. To say that I struggled is to say nothing. My mother was also worried about my failures and struggles but wanted me to grow strong and believe in myself. So my hero watched from the side always, ready to help with advice and support.
Upon graduation, I fully embarked on business management.
Most importantly, I wanted to give NATKINA a piece of my soul and character. I’ve poured my essence into creating powerful jewellery that empowers every woman, giving her the confidence to shine. Our focus on more affordable silver products with top-notch cubic zirconia is a testament to our commitment to making NATKINA accessible to every budget. We’ve struck a perfect balance between luxury and affordability, ensuring our customers get the best value for their money without compromising quality.
Now we have 25 sale points in different countries. NATKINA takes part in Paris Fashion Week and many major jewellery exhibitions. At the same time, we strive to preserve the most valuable that we have — the soul of our business. We remain a small company with big ambitions, which achieves success thanks to each employee’s hard work and infinite love.
NATKINA lives with the purpose that my mother created for it, and I continue developing it every day.
