We are thrilled to share the launch of the Natkina campaign, "My Motherhood Journey"đź’śđź’ś
At Natkina, we have dedicated this year’s Mother’s Day campaign to celebrating the empowerment of motherhood and all its facets.
Through storytelling and reflection, five mothers share heartfelt anecdotes about their babies, the transformative power of motherhood, and the traits they see in their children that remind them of themselves.
Additionally, they reflect on the wisdom they wish they had been taught about motherhood when they were younger and how their mothers impacted their Motherhood Journey today.
Last but not least, the campaign raises funds for the Era Band Camp, a charity organisation for children suffering from the war in Ukraine, financed by the Natkina Family.
Natkina, a Swiss jewellery brand that symbolises the deep bond between mother and daughter, is thrilled to launch our unique Mother's Day campaign 'My Motherhood Journey.'
Natkina was built on the most unconditional love on the planet - that of mother and daughter, founded by Natalia Netovkina in 2011 and now led by her daughter - Martina Netovkina.
Through storytelling and reflection, five mothers share heartfelt anecdotes about their babies, the transformative power of motherhood, and the traits they see in their children that remind them of themselves. Additionally, they reflect on the wisdom they wish they had been taught about motherhood when they were younger and how their mothers impacted their Motherhood Journey today.
"I was so proud to see how well my friends embraced their roles as young mums. Even though they are so young, I can see how they have become even more feminine, kind, and strong since they had kids. Seeing them do it with such grace makes me feel like it is easy and empowering," says the CEO of the company, Martina Netovkina. "Through 'My Motherhood Journey,' we aim to honour the unique stories of mothers everywhere while reflecting on the wisdom passed down through generations as my mother and biggest inspiration also participated in the campaign."
The campaign is scheduled to kick off on the 1st of May and culminate on Mother's Day, the 12th of May, with a heartfelt talk and approach to Natalia Netovkina, the founder of Natkina. Each story will be a tribute to the joys, challenges, and enduring love that define the beautiful journey of motherhood when Martina Netovkina talks to her mother and the other four powerful women of the campaign.
Additionally, the campaign raises funds for the Era Band camp, a charity organisation for children suffering from the war in Ukraine financed by the Natkina Family. "They say your success is measured not in your wealth but how much of that wealth you use to help others, which makes me extremely happy that we finance these Ukrainian kids who lost their dad’s in the war." - Martina Netovkina, CEO of Natkina.
